I got an email from Structural Graphics offering me a chance to win an Ipad. You can enter too at www.makemymagic.com.
Here's what they have to say:
Tip #1: It's not about you, your product or service, it's about the recipient of your marketing message. Replace headlines and copy that focus on your company, product or service, and rewrite them to focus on the benefits that the recipient will receive.
Tip # 2: Add credibility by employing a buckslip or lift note. Brand marketers too often consider these additions to a direct mail package as unwanted waste and/or additional clutter. When done correctly, they add value and often make or break whether or not the recipient responds or not.
Tip # 3: Measure your campaigns. A recent AMA survey found nearly 54 percent of marketers said they did not have a formal response rate or ROI tracking system. Measure your campaigns by including multiple tracking mechanisms such as campaign specific toll free numbers, landing pages, personal URL’s, e-mail links and response cards.
Tip # 4: Stand Out! We face an estimated 2904 daily media messages. Studies say we may remember 52 of them… but only 4 of them will imprint a favorable impression. High-impact designs will capture your prospects' attention, visually communicate your message and evoke an emotional response. Since actions and pictures both speak louder than words, high-impact media is sure to help your message stand out from the clutter.
Tip # 5: Combine Marketing Mediums to improve campaign effectiveness. According to a PODI study, well executed multi-channel marketing campaigns generate a sales lift of 7-34% versus traditional marketing approaches. Combine relevant images and messages with direct mail, e-mail and intelligent landing pages to increase response rates, learn more about your customers and prospects and provide relevant follow up information.
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